Booth Babes Revisited

You have probably heard other terms for the same topic, but the idea is the same. The woman who stands at booths to showcase a product knowing little or nothing about the technology and code that drives it is called a “booth babe.” Companies believe that a use of sex appeal and clever come hither looks will not only drive people into the booth, but result in more people buying their product.

Pay Gaps and Compensation Confidence

In a recent study by the Institute for Women’s Policy Research (April, 2012), the news looks better for women in the 20 most common occupations for women. On average, women earn 82.2% of what men earn. In software development, applications and system software, the percentage is even higher: women earn 86.4% of what men earn. But the percentage of female workers in this occupation is only 18.1%.